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Sport and Tourism Partnerships
The term ‘sports tourism’ has been coined to better understand the use of sport as a touristic endeavour. Moreover, in the last decade or so, there have been philosophical and entrepreneurial developments that contribute to such a marriage actuality. The ‘sports tourism’ phenomenon has been exhibited, manifested and marketed through and by worldwide sporting events such as the Olympic Games, World Championships, and the like. The potential significance of the massive nature of ‘sports tourism’ produces an upsurge in spectatoritis and prevalency in hero worshiping and stalwarts. In developed countries, the concept of
health through physical activities at all age levels sparked renewed interest in a variety of sporting activity participation. There exists important affiliations between sport and tourism in promoting domestic, national and international friendship and understanding amongst individuals, groups and communities.
Future projections, with respect to tourism trends, indicate a tendency pattern of breaking free time into a series of blocks, thereby, permitting a variety of experiential stays within a single year. (Gunn, 1988). Different forms of tourism can be defined in terms of the kind of leisure mobility undertaken by the tourist and could well be identified as follows: adventure tourism (reality experiences); incentive tourism (productive motivational techniques); cultural tourism (vestige of lifestyles); heritage tourism (glories of the past); marine tourism (water-oriented activities); festival tourism (diverse celebrations); leisure tourism (away from work time); ecotourism (experiences of alien sceneries); educational tourism (site visitation learning); wilderness tourism (related to nature); sports tourism (physical activity focus).
Oftentimes, sports tourism is categorized directly or indirectly through a value system related to economic impact, The primary qualifier for the determination of sports tourism is the destination focus directed to sporting activities, through marketing strategies and provision for a sports programming milieu. On the other hand, tourism destinations whose sport activities are ‘peripheral’ to their focus and marketing efforts are considered to offer sports programmes and activities solely for a ‘supportive’ role acting as a ‘retention’ factor for the respective destination.
As such, it is also imperative to provide a foundation for defining ‘sports tourism’ through the nomenclature of actual sporting activities rather than by philosophical definitions. Thus, sport and tourism are distinct in that there are several differences in the types of activities, modes of transportation, location of experience, and ‘polarization’ appeal and allurement to and for the tourist. On the other hand, these approaches do have a degree of similarity in the fact that each category is sports-related with an enthusiastic touristic followership, be it participative or non-participative, These relationships were categorized into six unique areas: adventure, attractions, cruises, events, resorts, and tours.


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